SWAROVSKI BRANDING CHANGES

Dear Customer,

I am writing to advise of some updates that the Swarovski company has put in place with regards to the usage of their branding in the marketplace.  You will be aware that a number of our products are supplied with Swarovski crystals and that currently we are able to describe these products as made with Swarovski Elements.

Swarovski have advised that they are changing their Brand Control Agreement with their customers and effective from the beginning of October 2021 it will be necessary to remove any reference to Swarovski from all product descriptions and text.

We will still able to continue using Swarovski crystals in our products as we do have an agreement for the usage of the stones going forwards, however we will no longer be able to include the Swarovski brand name or wording.

With this in mind can we please ask that you remove the word Swarovski from your descriptions effective October 2021 onwards. Please note that this will apply to any existing stock that you may be holding at the 1st October and any further orders for existing and new lines from the 1st October onwards.

If you have any queries or concerns then please don’t hesitate to get in touch.  

With kind regards

Ruth Johnson

General Manager